Shari A. Roberts, MBA

Tapped into X Live Event Ads and LinkedIn Live Event Ads for bringing a business/tech live event to the masses in-feed for real-time viewership; also an opportunity for users to engage with other users in real-time, further maximizing awareness. Expanding reach/amplifying awareness and driving strong viewership.

Tapped into a new opportunity that allowed for users to connect personally with the brand through trustworthy content/ads delivered directly from the CEO – as opposed to the company page. Strong QoQ performance.

Tapped into high-impact awareness initiative through Reddit Category Takeovers with results that proved to drive objective results; with all KPIs on par with Reddit’s cumulative benchmarks.

Capitalized off of Q3 sponsored messaging ad performance by doubling Q4 investment. Maximized website visits in driving users to sign up for company newsletter.

Reached a unique audience and drove strong awareness through a LinkedIn Video Sponsorship opportunity; a brand-safe sponsorship that placed the brand in the center of relevant conversations.

Due to halting X advertising activity in light of brand safety concern, [brand] saw dramatic heightened engagement and viewership with switching to a platform that aligned with the brand and objective.

Tapped into a new LinkedIn opportunity (Live Event Ads) for bringing live events of industry updates to users feeds for real-time viewing – as opposed to Event Ads that do not provide in-feed live broadcasting. Live Event Ads are also an opportunity for users to engage with other users in real-time. Expanding reach and increasing awareness.