Strong Engagement and Viewership Through Platform Pivot

Challenge

Pivot advertising efforts from X to another relevant and impactful channel that aligns with objective in light of brand safety concern with X- seeking high engagement and viewership of brand content + influencer content connected to well-known sports and entertainment events.

Solution

Pivoted marketing efforts to Instagram, a platform/channel that aligns with the brand’s content/influencer content, messaging and goals. Campaigns saw a dramatic positive impact in performance across the board with switching platforms; garnering higher impressions, link clicks, video views, video view rate, video completion rate, engagement rate and the lowest CPE the brand has ever accomplished.

Benefits

Explore a platform opportunity to reach and engage a new audience.
Continue advertising content and reaching desired audience amidst brand safety measure to remove advertising from X platform.
Instagram is reputable for boosting engagement and generating further interest in a cost-effective approach.