High-Impact Awareness with LinkedIn Video Sponsorship

Challenge

Drive brand awareness and reach a unique audience by collaborating with a brand-safe opportunity that aligns with the brand’s messaging.

Solution

Tapped into LinkedIn’s video sponsorship called Business Reimaged – an episode series where entrepreneurs share their biggest challenges and how they overcame them, while viewers can engage in conversations among entrepreneurs on the platform who are hungry for news that’s relevant specifically to them. These episodes derive from the LI News Platform (a page that shares business news and insights), which is a reputable, established, and respected voice to align the brand with. This allowed for the brand to place themselves in the center of the conversation by incorporating an opening sponsorship video for each episode – ultimately bringing awareness to the brand with efficient results well above brand goal.

Benefits

Sponsor brand within 4 Business Reimagined videos; 2 full episodes and 2 social cut videos of the full episodes.
100% sponsor exclusivity during flight.
Reach a unique audience through a brand-safe platform collaboration.