QoQ Increase in Website Visits Attributed by Message Ad Investment

Challenge

Capitalize off of top performing message ad delivered from brand executive to continue reaching high-intent audience with a personalized unique tech policy message – authentically expressing how the user can benefit from taking a desired action. Ultimately sparking user interest in driving clicks to landing page for newsletter signups.

Solution

Increased Q4 investment that proved to capitalize off of Q3 performance. Doubled investment drove head-to-head QoQ CTR, CPM, CPC, Open Rate, Cost per Send, and Cost per Open while driving a 103% increase in impressions, 99% increase in opens, 91% increase in clicks to landing page, 78% increase in conversions, and a 12.58% decrease in cost per conversion.

Benefits

Connect with target audience through an authentic, human and trustworthy approach; utilize company executive/employee as sender of message to establish trust and conversions/website visits.
Capitalize off of high performing Q3 message ad to maximize website visits – ultimately driving an increase in newsletter signups.
Continue with an engaging user experience directly within a users inbox.