High-Impact Awareness with Reddit Category Takeovers

Challenge

To maximize awareness and reach of [specific business product from brand].

Solution

Reddit Category Takeovers (Business & Finance, Current Events & news, Lifestyle & Leisure, and Sports) allowed for the brand to be the first brand seen in multiple relevant category communities for 24+ hours – delivering in-sync messaging to each category. Successfully capitalized on Reddit site traffic within concentrated environments, delivering strong performance across the board, exceeding CTR and VCR benchmarks and CPM + VV expectations.

Each category saw impressions, video views and VCRs well above goals.
Shorter format videos resulted in VCRs that were double that of longer format videos.
Real-life situational creative resonated deeply with users and garnered lower CPMs, higher VCRs, and ultimately added value.
Accumulated exceptional added value (33% of total investment)!

Benefits

Connect with the people who matter most; target relevant subreddits and occupy the top advertising spot when redditors visit those communities. This targeted exposure ensures that your message resonates with the right audience.
Foster meaningful engagements with high-potential niche audiences; establish a deeper connection with redditors who share common interest.
Establish band authority and credibility; brand will be shown across the feed, banners, and in conversations (utilizing text, image and video) for a holistic top-of-mind user experience.