Name pronunciation: Share-ree Rah-burts
Pronouns: She/Her/Hers
Hey everyone! I’m an experienced paid social advertising professional with a strong track record in managing B2B, B2C and direct response campaigns. Known for effective client relations and brand stewardship, I excel in delivering seamless project execution and tactical budget management.
I lead with empathy to foster a positive work environment, ensuring my team feels supported, motivated and heard.
My visionary approach focuses on deeply analyzing performance data, client objectives, campaign structures and optimizing campaigns for optimal results and driving growth.
My ability to simplify complex details ensures clients can easily digest information and teams can take decisive action, and my focus on building strong relationships fosters collaboration with clients and platform partners.
With a proactive mindset and strong analytical skills, I consistently exceed expectations and tackle challenges in both fast- and slow-paced environments. I’m committed to staying updated on social trends and platform updates for identifying strategic opportunities.
Earns acclaim for consistently exceeding expectations, promptly addressing tasks, resolving issues, exhibiting rapid learning capabilities, and demonstrating diligent efficiency across diverse responsibilities.
Proud MBA graduate from Howard University School of Business, specializing in Marketing. Distinguished by the completion of two marketing courses at George Washington University in consortium to HU School of Business Marketing degree.
I also hold numerous marketing certifications (i.e. Facebook Certified Digital Marketing Associate, LinkedIn Marketing Solutions Fundamentals, Twitter Flight School, Snapchat: Ads Manager Campaign Activation, YouTube: Advertising on YouTube, Pinterest Advertising Essentials, AppsFlyer Essentials Certification Exam, Tableau Essential Training, Prisma (Buyer Workflow) for Digital Foundations, Facebook Foundations Plus, Google Ads Foundations Plus, and Google DV360 Foundations Plus, Marketing Communications, Social Media Marketing, Email Marketing, Content Marketing, Inbound Sales, Inbound Marketing, and many more).
A few fun facts about me:
I am a Sudoku Queen
I love to play Call of Duty
I love to go to concerts and find nice restaurants
I have a love for candles
I have a love for hot cocoa – especially Salted Caramel Hot Cocoa and Hazelnut Hot Cocoa
My favorite chocolates are peanut M&Ms and Ferrero Rocher ❤
I need to work on not giving Amazon Prime all of my money 🙂 haha!
Recent Experiences
Associate Director, Paid Social
Paid Social Media Advertising
Senior Manager, Paid Social
Paid Social Media Advertising
Manager, Paid Social
Paid Social Media Advertising
Manager, Paid Social
Paid Social Media Advertising
Director of Marketing and Event Operations
Howard University’s Business of Sports and Entertainment Summit
Recruited companies include Atlantic Records, ESPN, MLB, MMG, Monumental Sports, NBA, NFL, Twitch, X (formerly known as Twitter) and more.
A Member of: Black Marketers Association of America, NBMBAA – DC Chapter, Howard ENT, Epsilon Sigma Phi Sorority, Inc.
Let’s make an impact.
For Talent Acquisition/Recruiters/Hiring Managers who have my phone number: kindly consider reaching out via email or LinkedIn message to schedule a call, as initiating a direct call may inadvertently trigger spam filters. Your understanding and adherence to this preferred communication method are appreciated.
Email: Shari.Roberts@shariaroberts.com
Connect on LinkedIn
Shari A. Roberts, MBA 