Amplified Thought Leader Voices with LinkedIn Thought Leader Ads

Challenge

Promote industry and forward-thinking content from executive/CEO to drive mass awareness.

Solution

Tapped into LinkedIn platform Beta/new opportunity called Thought Leader Ads, promoting credible CEO content that users can trust.

It provided an opportunity for the brand to explore a humanized approach in amplifying key announcements, point of views and updates – reaching defined and relevant audiences with authentic and trustworthy messaging whilst increasing audience reach and engagement. Brand continued with Thought Leader Ads QoQ and saw strong performance across both quarters as well as QoQ growth.

Benefits

Build credibility by communicating through a trusted voice and promoting authentic content – ultimately generating higher engagement.
Distinguish your brand as an industry authority by sharing unique perspectives from company execs, industry experts, or top talent to stand out from competitors.
Connect and engage with your audience in a humanized approach, opposed to connecting through ads delivered from company pages.